Analysis in late 2009, found 0.02 per cent of UK traffic was from mobile devices; as of July 2011, mobile traffic accounted for 12.59 per cent. Read more...

The leading U.S. verticals by mobile advertising spend are retail and restaurants, telecommunications, finance, entertainment and automotive. Read more...

In mobile ad campaigns the majority of the time, the click-through goes to a standard PC URL page and the mobile customer breakage is significant and return on investment effectiveness is reduced. Read more...

"Mobile web has really been improving each month. We believe that both mobile Web and apps are essential to the business." Read more...

In relation to mobile banking 22 percent of U.S. online adults say it is either “important” or “very important” that their bank offer access to their accounts through a mobile device. Read more...

“QR codes have gone mainstream and are being used heavily by women who are head decision makers and purchasers in households.” Read more...

The locomotive that is mobile internet usage has gained traction through it’s incredible speed of adoption by the British population as a whole, and is causing a new dawn in marketing. 7.1m Brits now access the internet via their mobile phone. Not only are these users generally more affluent, but they are also avid consumers of digital marketing!! Read more...

“It’s significant that mobile use outweighed desktop use. ESPN claims ESPNcricinfo’s mobile site took 63.6 percent of the global mobile audience in its industry segment” Read more...

“Greater use of browsers and apps, in addition to the already widespread use of text messaging, mean enhanced opportunities for marketers to engage customers at every stage of the purchase process” Read more...