A case study completed by eMarketer recently showed that those mobile web users in countries including the United Kingdom, France, Germany, Italy and Spain are set to double between 2010 and 2015. It’s interesting to note, that at least 58million citizens among the EU-5 will use their mobile internet on a monthly basis, this figure is less than a quarter of the population.

As companies in the EU have recognised that their costumer is both mobile savvy and warm to mobile marketing, we have seen more experienced companies moving from one-off direct response campaigns to efforts aimed at driving awareness and ongoing customer engagement. Read more at Mobile Web Users in Western Europe to Double by 2015.