Here and now, mobile apps are in – and they will continue to play there part over the coming years. Alas, it is extremely likely that your mobile web browser will go beyond what apps can offer, thanks to HTML5 (the next evolution of the markup language that supports almost every website in existence).

In a recent report from Borrell Associates, Preparing for the App-pocalypse, says, "The improved power and platform-spanning convenience of HTML5 may relegate apps to the fringes of the [mobile] space."

This echoes what other mobile experts and analysts have been saying.

In July, Impact Mobile President Gary Schwartz told Mobile Marketer: "Apps are moving to the super app: the mobile browser. It happened on the desktop from widgets to browser. Now we are seeing this in an accelerated fashion with mobile thanks to HTML5."

Read more: CNN