DUBLIN, Ireland and WASHINGTON, DC – January 8, 2009 – dotMobi, the company behind the .mobi Internet domain and the mobiForge cross-platform mobile developers forum, today announced the appointment of Catrina Sherdian as Vice President, Product Deployment.

Sheridan brings more than 18 years of experience in the telecommunications and fast-moving consumer goods sectors to her position. Her primary responsibility in the newly created role is to shape and deploy dotMobi’s product and service portfolio in the marketplace across product management, product operations and product marketing.

Trey Harvin, CEO of dotMobi, said, "Given the global nature and breadth of our product portfolio, we are focused on maintaining the high quality of product deployment and marketing. Catrina’s extensive experience in driving product and service strategies will be invaluable in taking the company's growth forward."

Prior to joining dotMobi, Sheridan was Strategy & Marketing Director at British Telecom (BT) Ireland, one of the world’s leading communication companies. She was also Head of Market Strategy, Planning & Intelligence, at BT Global Services. Before this she worked for Dublin-based Edward Dillon & Co. Ltd. as Marketing Director for a portfolio line that included such globally celebrated brands as Hennessey, Gordons, Bacardi and Wolf Blass. She has also held management positions at Unilever / Best Foods (USA and UK) and Market Facts (now Synovate).

Sheridan, who will be based in dotMobi's Dublin headquarters, has an M.A. in Business from Trinity College, Dublin.

About dotMobi
dotMobi (the informal name of mTLD Top Level Domain Ltd.), headquartered in Dublin, Ireland, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices, so that on-the-go consumers can have confidence that a Web site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.

For more information on dotMobi domains and registration information, visit http://dotmobi.mobi. For mobile site development information, see http://mobiForge.com. For marketing mobile sites, see http://mobiThinking.com. Visit the dotMobi blog at http://blog.mobi.

For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi

Gareth Davies
Edelman for dotMobi (Europe)
+44-(0)20-7344-2306
gareth.davies@edelman.com

Danielle Siemon
Edelman for dotMobi (U.S.)
+1-650-762-2947
danielle.siemon@edelman.com